About me

I’m Amber Rogers, a marketing strategist with deep experience in digital transformation, customer experience, and marketing automation within regulated industries. My work centers around designing user journeys, optimizing acquisition funnels, improving operational efficiency, and using AI to enhance content, workflows, and decision-making.

I collaborate closely with sales, product, engineering, and compliance teams to align priorities and build marketing programs that scale. With the rapid advancement of AI and digital ecosystems, I’m focused on applying emerging technologies responsibly to improve customer outcomes and team efficiency.

I’m currently based in California and open to roles in digital marketing, product marketing, growth, CX, and strategy.

Expertise

Marketing Strategy & Customer Experience

• Integrated campaign planning

• Funnel and journey design

• Messaging frameworks and audience insights

• Cross-channel strategy (paid, email, content, web)

Marketing Automation & Lifecycle Programs

• Journey mapping

• Automated nurture sequences

• CRM alignment

• Lead qualification workflows

• GTM tracking + event creation

• Performance monitoring

AI-Enabled Marketing & Operational Efficiency

• Generative AI workflows for content, research, and optimization

• AI-assisted content strategy

Cross-Functional Program & Project Leadership

• Requirements gathering

• Launch coordination

• Partnering with product + engineering

• Agile-style execution

• Documentation of repeatable processes

• Managing work across sales, marketing, compliance, and leadership

Impact Snapshot

PROJECT 1: Improving Marketing Funnel Visibility & Lead Quality

A national financial services firm lacked clear funnel visibility and needed better tracking to optimize video-driven lead campaigns.

PROJECT 2: Creating Automated Email Journeys in a Regulated Industry

Client needed consistent follow-up communication that met compliance standards..